AD-MACS offer an integrated framework called the Malaysian Customer Satisfaction Index (MCSI) that can be used to measure satisfaction of customers with products and services. The MCSI is the only uniform, cross-industry and cross-sector measure of product/ service quality about the Malaysian economy.

The MCSI is derived from a model that illustrates cause-and-effect relationships between variables: customers' expectation, perceived quality, perceived value, customer's satisfaction, perceived image and customers' loyalty.

The automated MCSI system can help organizations to monitor their customer satisfaction levels on timely basis and makes ISO 9000 Reporting on customer satisfaction.